RedBalloon | Big Red Group
RedBalloon is Australia's leading experience brand specialising in curated experiences and gifts that keep on giving.
Giulia worked with RedBalloon over a few years through PR and marketing support. In 2023, she assisted with the brand's key hallmark Christmas campaign overseeing and managing influencer content shoots, partnerships, and helping manage the weekly branded segment on coordinating its weekly segment on Channel 7's Sunrise breakfast program.
Additionally, Giulia also worked with RedBalloon across other key retail periods, including Mother’s Day and Father’s Day campaigns - both critical revenue drivers for the business.
Giulia worked with the brand on drafting content for the RedBalloon social channels including Facebook, Instagram and TikTok, managing content shoots, organising media and content creator famils, liaising with key suppliers, sourcing hero imagery for various activities and supporting the broader rollout of various campaign activities.
